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People Engagement & Communications
Engagement is not just about “fun stuff.” It is about whether people feel connected and equipped to succeed, so they can bring their best and make the organisation better.
INTERNAL COMMUNICATIONS
AstraZeneca GCC
From fragmented updates to a people storytelling system.
AstraZeneca GCC had strong People & Culture initiatives, but communications were fragmented through different tones, visuals, and channels competing for attention and diluting the impact.
Solution: A communication system with consistent tone of voice, visual architecture and clear key message driving engagement and action.
1
Channel strategy.
2
Experience redesign.
3
Messaging architecture.
4
Unified people narrative.
32%
increase in communication engagement rates.
22%
increase in email read rate.
18%
increase in engagement indicators.
INTERNAL COMMUNICATIONS
CAREEM
Creating Moments of Belonging in a Hyper-Growth Environment during a Pandemic.
Careem was navigating the pandemic. Engagement needed to keep pace with change.
1
Created a feedback loop.
2
Fostered leadership connection.
3
Improved engagement campaigns.
11%
increase engagement in pandemic vs pre-pandemic.
Engagement sustained during pandemic.
Increased participation in engagement and learning.
Insights & Conversations
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