Employer Branding & EVP Activation
Employer branding to ensure the talent you need, see you and not your competitors as the employer of choice every time.
EVP ACTIVATION
SANOFI
The Influencer Program
Moved from #4 to #1 in employer branding index vs competitors.
Sanofi had powerful talent stories inside the organisation, but they were not visible externally. This created a lost opportunity to attract critical talent needed for transformation into an AI-driven biopharma organisation.
Traditional employer branding content felt polished but distant. The goal was to activate real employee voices.
5M+
organic impressions.
1,000
storytellers activated.
1
Aligned with EVP.
2
Introduced content platform.
3
Built a sustainable storytelling system.
4
Equipped employees to share real stories.
5
Led program across internal teams and partners.
6
Designed and rolled out the influencer program across markets.
34%
increase in career site traffic.
30%
reduction in content production cost.
EARLY CAREERS (EMPLOYER BRANDING)
HENKEL
Innovation Challenge (Early Careers EB)
Henkel needed stronger employer brand visibility with early career talent. Many students were familiar with the brand as a manufacturer but not Henkel as an employer.
50%
of internships and trainee roles filled through participants.
1
Regional innovation competition.
2
Mentoring and leadership exposure.
3
Employer brand storytelling.
EVP ACTIVATION
SANOFI
Explore More: Careers that connected inside and out.
Sanofi had strong internal mobility and development but people did not feel it internally or externally. Development was seen as process heavy and invisible. The goal was to make growth visible and credible.
1
Aligned with EVP.
2
Showcased real career moves.
3
Connected internal and external storytelling
4
Turned career development month into full campaign
33%
increase in IDP creation.
28%
increase in career site traffic.
22%
increase in internal applications.
2x
engagement vs corporate content.
Insights & Conversations
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